Regent’s University
Professor discussing academic topics with students outside of class

Regent'S university

Regent’s University London is a private university located in London. It is part of Galileo Global Education, Europe’s largest higher education provider. It was established in 1984 as Regent’s College.

Friends enjoying the outdoors: Three students socializing outside of campus regent's university in London
Regents University London: A group of students enjoying a sunny day and running around the university

Regent’s University London needed to refresh their brand photography, which had become outdated and no longer matched their new direction of “Reimagining Education”. The challenge was to create content that showed the university’s focus on innovation, its global community, and the endless opportunities it offers to students.

The objective was clear: to develop a fresh approach to photography that not only captured the essence of Regent’s University’s innovative spirit but also showcased their diverse and international community. We aimed to create visuals that would elevate brand engagement, forge deeper emotional connections, and reinforce the university’s global leadership status.

Regents University London campus in full bloom during spring

To achieve this, we crafted a comprehensive strategy that spanned two production days and involved close collaboration with Regent’s University from the outset. Here’s how we brought their vision to life:

Friends enjoying the outdoors: Three students socializing outside of campus regent's university in London
Regents University London students having fun jumping on the grass
Campus sports: Regents University London students celebrating their tennis victory
Beautiful scenery: Italian students posing in front of the Regents University London campus
Regents University London students focused on their studies in the library
Fashion design in the making: Students sketching their ideas at Regents University London
Fashion design student sewing her creation at Regents University London
paper design of students projects at Regent's University London
Fashion design student sketching her project at Regents University London
Golden hour gathering: Regents University London students enjoying conversation at the coffee house

Through a meticulous planning process, we developed a strong strategic approach that included an in-depth brief analysis to understand the client’s vision and key elements to capture, the creation of an inspirational mood board to align photographic style expectations, strategic planning of two production days for efficiency, careful casting of a diverse group of students to represent the university’s global community, and maintaining open, transparent communication with the client to ensure their vision was fully realized.

Two students having a conversation during a hackathon at Regent's University in London
Two students discussing ideas during a hackathon, with their hands visible
Film course at Regents University London: Instructor teaching students green screen techniques

Over two well-planned production days, we captured a wide range of images that told the story of Regent’s University. From dynamic classroom interactions to candid moments of curiosity and collaboration, each shot was designed to embody the university’s commitment to innovation and global connectivity.

Showcasing their pride: Regents University London students united in their vest jackets
Regents University London campus nestled in the heart of Royal Regents Park
Springtime at Regents: Two students sharing a moment of friendship outside the university

The result was a stunning campaign that not only met but exceeded the university’s expectations. The new photography breathed life into their brand, helping to strengthen their global relationships and engage prospective students on a deeper emotional level.

Showcasing their pride: Regents University London students united in their vest jackets outside the university
Student enjoying a peaceful read in a blooming London park
United and proud: Students Union members embracing in a group photo outside of Regent's university in London

"I had the pleasure of collaborating with Olesia and her team at Digital Sekta on our recent brand photography project at Regent's University London. Olesia's insights, meticulous planning and attention to detail were instrumental in guiding us through the creative process. The images they produced not only captured the essence of our community but also reflected our new brand identity authentically. I highly recommend Olesia and Digital Sekta for their exceptional professionalism and collaborative approach." Sumathy Korpal, Director of Brand and Customer Experience at Regent's University London

Student working on her laptop in the green park at Regents University London
Regent's University London campus entrance in full bloom during April

“Cultivating Possibility at Regent’s” brand image campaign, produced by Digital Sekta Agency for Regent’s University London.

Executive producer: Olesia Klevnaia

Photographer: Yulia Lebedeva

Creative producer: Maria Kolchina